Owned Brands

Ten brands across three categories
in eighteen months.

Every one on the same operating layer. Physical, AI consumer, and telemedicine. Built and owned, not licensed.

Physical

Covelle

Premium non-toxic sofa. Made in America. On-demand manufacturing.

AI Consumer

Premium AI memory companion. Users cried on first use.

Bally

Mobile self-service AI companion at a lower price tier. Android and iOS.

Telemedicine

Elia Health

Perimenopause telemedicine.

Dayward Sleep

Insomnia telemedicine.

We deliberately avoid GLP-1 and testosterone commodity fights.

Avenor builds and owns its brands.
The operating layer is the moat.

Every brand is a test cell. Every test cell teaches the platform. The advantage compounds across categories the way human teams cannot.