Consumer brands,
built for Europe.

Avenor is a US consumer-brand holding company expanding its owned-brand portfolio into European direct-to-consumer commerce. First launches in 2026 — France first, with fulfilment from the Netherlands.

Two categories. Owned, not licensed.

Pet Wellness

Premium single-need supplements for dogs, being developed with established European manufacturers for direct-to-consumer sale. Launching in France, then the wider EU.

Hair & Beauty

Science-led hair and beauty products for women, being developed with European manufacturers to EU standards. Launching in France, then Southern Europe.

Brand identities are shared directly with shortlisted partners ahead of public launch.

How we source.

01

Curated, not mass

We contact a short list of manufacturers and partners individually, after reviewing category and capability fit — one conversation at a time.

02

European manufacturing

We work with established EU manufacturers and ask for full documentation early — certifications, label detail, production transparency — because we intend to be a long-term customer.

03

EU fulfilment

Orders will ship from fulfilment partners in the Netherlands, with pan-EU logistics and EU VAT compliance built in from the first order.

Brian Bigelow

Brian Bigelow

Founder & CEO

Three DTC exits. $150M+ in direct-to-consumer sales, $45M peak year. Avenor's European brands will run on the same operating layer, team, and standards as its US portfolio.

$150M+ DTC sales
3 Exits
$45M Peak year
11 People, four countries

Talk to us.

Supplier, manufacturer, and logistics enquiries:

Everything else:

Denver, Colorado  ·  Austin, Texas  ·  European operations: Netherlands