Lead Generation
HVAC, roofing, and home services across Florida, Texas, and the Sun Belt. Direct buyer relationships. Closed-loop attribution. Performance-priced, measured weekly.
Book a 30-min buyer callThree Structural Advantages
The platform is funded by our brand business
The operating layer is paid for by the consumer brands we own. Lead generation runs on the same stack, fully amortized. Buyers do not absorb platform cost across their CPL.
Compliance built in
ActiveProspect routing, TrustedForm consent, LeadConduit scrubbing, ping-post buyer routing. The consent string travels with the lead. Origin, source, and intent attested before the record reaches you.
Sub-60-second speed-to-contact
AI dispatch on every inbound lead, not a human queue. First responder closes the deal in home services. By the math of the category, that responder is us.
Track Record
The Stack You Buy Into
An AI-first stack purpose-built for performance. We own competitive intelligence, page production, media buying, consent infrastructure, and routing. Nothing on the critical path is rented.
ClickStream, AdClarity, Pathmatics. Live visibility into every competitor's media, creative, and converting landers in the category.
AI-built mobile-first qualifier landers. Geo, service, and offer variants stood up in hours, scored on conversion.
Bid, budget, and creative decisions automated against closed-loop conversion data. The system reallocates spend daily on revenue per lead, not cost per click.
ActiveProspect-stack consent capture, scrubbing, and TCPA-grade certification on every record. The consent string travels with the lead.
Real-time ping-post auctioning to direct buyers, exclusivity controls, per-buyer routing rules. The right lead reaches the right operator within seconds of submission.
Lead source to contact rate to accept rate to dollars in, by buyer, by week. The same numbers we manage on are the numbers you see.
Operator Economics
One operator running the stack replaces eight to fifteen marketing specialists. The dollars traditionally consumed by a marketing team reappear as click budget. At parity margin, we bid harder. At parity bid, our margin widens. Either lever is yours to pick.
How We Engage
Weeks 1-2
Category mapping + buyer alignment
Category, geography, ICP fit, and acceptance rules defined with your team. Competitor media review, search demand mapping, buyer expectations on lead format and contact rate.
Weeks 3-4
Stack stand-up
Qualifier landers built and tested. TrustedForm and LeadConduit configured to your consent posture. Buyer routing rules set. Media campaigns prepped on real bid signal.
Week 5
Live test traffic
Controlled spend across the strongest creative and lander combinations. Live leads route to buyers, contact validation runs, attribution feeds back into bidding.
Week 6+
Scale on conversion data
Spend reallocated daily on revenue per lead. Weekly review of accept rate, dollars in, and source mix. The system gets sharper every cycle.
Engagement
Performance-priced. Measured weekly on accept rate and dollars in. No per-lead vendor games. No contingency-only programs that pull aged inventory across three resellers.
Tell us your category, your current spend, and what conversion looks like today. We respond with a point of view on whether this is a fit.
Buyer-intent lead generation and an insurance partner offering in development. Contact for pilots.